According to Brian Burke* of Gartner, Inc., when designed correctly, gamification has proven to be very successful in engaging people and motivating them to change behaviors, develop skills or solve problems. Leveraging some of the features used in real games, gamification can turn many other types of activities into games.
Gamification is currently being used at the following companies: Nike built the Nike+ platform to engage fitness enthusiasts to take their workouts to the next level. Khan Academy uses gamification to enhance the learning experience for students. Quirky uses gamification to crowdsource ideas from inventors for product development.
FreshBiz workshops however are different, they operate at a different level. Playing an actual game, participants begin to understand how they operate, how they show up in their everyday lives. Through this realization, change can occur. People start to think more broadly, taking advantages of their opportunities in an experiential, positive way.
* Brian Burke is an industry analyst at Gartner where he covers enterprise architecture and emerging gamification trends. He is author of the Gartner Special Report “Gamification: Engagement Strategies for Business and IT”.